Features / Marketing & Lead Management / Campaigns
Marketing & Lead Management
See which advert paid for itself.
You spent the money on the campaign. The marketing sits in a tool that has never seen your book, so “we got some leads” is the best answer anyone can give you.
With campaign tracking, every enquiry carries its source from the first message to the finished treatment, on the same record the chair uses. You see which advert brought in patients who booked, accepted treatment and came back.
Coming soon
Coming soon. Until campaign tracking launches, your website forms keep working as they do now.
How it works
01
Know which advert brought each patient in
Every patient record carries the campaign that started it.
When someone enquires through your website form or an advert, Joyful creates their patient record with the campaign attached. That source stays on their record for good, so you can trace any visit back to the advert that started it.
- The form creates the patient record with the campaign attached.
- The source follows the patient through every booking and treatment.
02
Trust the numbers in front of you
Leads move along when real bookings and treatment happen.
A lead moves from enquired, to booked, to treatment accepted, to treated. Joyful moves each lead along when the booking, the acceptance or the treatment actually happens, so the numbers you see are numbers you can trust.
- Booked means there is a real appointment in the book.
- Treatment accepted means the patient accepted their treatment plan.
- You see which campaign led to accepted treatment, which is the number that pays the bills.
03
A marketing report nobody has to build
The manager sees a campaign view of the list reception already works.
Reception doesn’t copy names into a marketing tool. They work the same list they use for every other patient. The manager sees a campaign view of that same list, so there’s only one system to run.
- Reception works leads alongside confirmations, messages and late payments.
- The manager and owner see the same data grouped by campaign.
The small print
- Until campaign tracking launches, your website forms keep working as they do now.